Today a diverse array of groups concerned about America’s broadband future released a Call to Action that provides a policy framework for a comprehensive National Broadband Strategy. The Call to Action was released at an event on Capitol Hill that featured presentations by Richard Whitt, Washington Telecom and Media Counsel for Google, Larry Cohen, President of the Communications Workers of America, Jim Cicconi, Sr. Vice President of External and Legislative Affairs at AT&T, and Ben Scott, Director of Policy at Free Press.
So what do we think?…This is exciting progress!! To see technology companies, public interest organizations, unions and content creators come together to support a common broadband strategy, we couldn’t be happier. The message of today’s event was clear: It is time to create a National Broadband Strategy to maximize the benefits of broadband innovation and investment.
Thanks to the global expansion of broadband and the demand for single-track music downloads, an In-Stat study reports that digital music sales will reach a staggering 40% of all music purchased worldwide by 2012. As music catalogs expand and the variety of online music providers multiplies, this trend will only unleash greater choices for consumers and bring increased revenue.
In fact, In-Stat research revealed that online digital music sales reached more than $3 billion in 2007 alone, marking a 48% jump from 2006. These gains are expected to appreciate, as worldwide revenue for full track mobile downloads is projected to reach $4.2 billion by 2012.
Given the consumer demand for digital music, it’s no wonder MySpace recently launched its online music venture and now Facebook is considering joining the fray. The broadband landscape holds other promising music applications too – from Indaba’s call-in music session recording to Pandora’s customized Internet radio capabilities. With broadband-driven entertainment options on the rise, consumers will enjoy mining the digital music landscape in all of its expanding glory.